“Where does your passion for rosé come from?”
My family owns a new generation winery in Villány which is one of Hungary’s most famous wine region. This is the place where I grew up too. The region is famous for producing Bordeaux-style red wines, however, we mainly produce easy to drink whites and rosés and the most selling wine is our rosé. This is where all has started…
“When did you start this project and why?”
I started The Rosé Lifestyle in April 2017. The main reason why I started this project is that I found rosé wine so overly underrated. Some people have this false belief that rosé wines can be only average cheap wines. I wanted to dive deep into the world of rosé wines and build a community around it that brings rosé makers and customers together. The page is meant to entertain and educate wine drinkers daily.
“What perceptions do the Hungarians have of rosé?”
Currently, I live in Budapest, I moved here when I was 18 but I grew up in a small town called Villány which is famous for its wine production.
Rosé wine is very popular in Hungary especially in the group of moderate wine consumers. Our sales numbers show it very well. Out of 9 different wine varieties, 30% of our annual sales come from rosé wine.
Kékfrankos is a popular variety of domestic rosé growers and consumers, just because it is the best variety for rosé production in the country. Rosé wines are also made from Syrah, Cabernet Sauvignon, Cabernet Franc, Pinot Noir, etc. and their blends. The aroma and taste of rosé can be strawberries, raspberries, currants, cherries, rosehips, blackberries, rose petals, citrus, rhubarb or even tutti-frutti and can be made more masculine or feminine.
©The Rosé Lifestyle