The identity of rosé wine: a wine that is finally rediscovering its prestige and uniqueness. No longer the third choice.
“Why isn’t rosé wine somewhere between white and red?”
Obviously not. There are tons of myths to bust about rosé; this is one of them.
There are a lot of ways to produce rosé but that doesn’t mean it’s midway between any two things. I often hear people incorrectly trying to define it as a “byproduct.” Yes, if we’re talking about the saignée process it goes through, then it might be possible to define it as such. However, even Grappa, an excellent Italian distillate is obtained from the pomace, which is essentially the pulp waste from the pressing. So even though one can get something like Grappa by distilling the pomace, rosé can be made in plenty of other ways. In fact, in Provence, really high quality rosé is made either by brief maceration or direct pressing.
We often believe the biases we hear: Rosé is just a summer wine, feminine, fresh, light, for drinking before dinner. Rosé is a wine with its own identity and a wine with an infinite shades of colors.
‘Rosé’ refers to a category of wine, just like ‘red wine’ does. There are rosés more suited to be drunk before dinner, and those that are better pairings for a meal. There’s also very sweet rosé, and sparkling as well. There are more full-bodied red wines suited to pair with a more substantial dish, and lighter reds meant for before
dinner; yes, even some reds that pair nicely with something as delicate as grilled fish. Every rosé has its own story and color, but this doesn’t make it a middle wine. Rosé has a unique identity. It’s a really complicated wine to make, and takes a lot of attention. Winemakers know this very well.
Moreover, the data on rosé these days is clear: it’s getting more and more popular. It’s not a fleeting trend, it’s a growing consumer interest in this type of wine. Wine is playing a huge part in social culture and this time period is favoring rosé. It’svisible just by the number of rosé associations that are being created, as well as the
number of rosé influencers that have been showing up all over the internet.