by Dario De Caro
and MIla Inbal

Is Italy really getting onboard the rosé bandwagon, or not? The trend is trending but there’s still so much progress to make. The Associazione Vino Rosa Italiano (Association of Italian Pink Wine), in demonstration and support of rosé, was created in January 2020.  

“A world of Italian rosé wine is possible“

as the association’s motto goes.  

The purpose of the association is: 

“To spread and improve the knowledge and culture of quality rosé wine, on a national and international level.”

I think you know how much I care about enthusiasm for rosé wine: I therefore decided it was not an option to miss the opportunity to contact the association; Intrigued by their mission, I was pleased to be able to speak with their press office. 


“Why refer to it as pink wine, rather than rosé?“ 

We at IntoTheRosé,  have always used the name “rosé” seeing as we have a site in both Italian and English. We’ve used the more familiar word, and the more internationally-known term to refer to our favorite wine. 

The main problem in our beautiful country is that, very often, one can have a tendency to get stuck on the name and debates about the wine. The priority is, first and foremost, to appreciate rosé. After that, we can get into semantics about its title. In Italian, there’s a bit of a selection to choose from, as far as names go. We have “rosato,” which is a past-participle. In English, it would sound like “pinked,” if you will. Unfortunately, “pink” is not a verb. Then we have “rosa,” which translates literally as “pink.” “Rosé” is a commonly-used name at this point, but it’s not an Italian word. Here, we’re discussing the best language to distinguish Italian rosé from any other.  

It all seems a bit like overkill to us. There are too many in-depth debates, which, especially online, tend to distract from the point. It’s even becoming apparent these days that certain former wine journalists’ opinions are not taken into account anymore. They got lost in the game of Devil’s Advocate, and weren’t helping the process along. This association we’re discussing seeks to use the word “rosa,” instead of “rosé,” when describing a pink wine that is Italian in origin, in order to instill a sense of pride for the product’s home.  

Vino Rosa Italiano

Back to the association: 


“How did it come about?” 


The one who founded the association is Carmelo Sgandurra, perhaps known to most as Sommelier Zosimo. For some years now, she’s been publishing “Rosa Rosati Rosè,” a guide with thousands of tasting cards of Italian rosés. A guide that has been printed and distributed in 15 different countries (particularly popular in Eastern European and Asian markets). The Association’s mission is not an easy one: uniting people under the term “Italian pink wine”. 

How can one achieve this? 

Personally, I’m sometimes wary of those who use words like “promoting” without explaining quite how this gets done. That was one of the first questions I had for the press office. 

The association was born recently, and has already planned a tour across various Italian regions to learn about numerous wines. Above all, to promote their project. It all leads to a massive event in Rome, where there will be wine tastings for international buyers. There, promotion takes the form of presenting Italian products, made in Italy, to distributors who will tell their story and move them all over the world (even if these presentations can be modified for the Covid). 

At that point, it’ll really be up to the distributors to believe in the rosé products they sell. They have to see its value and its identity, just like we strive to here.  

We wish the very best to the Associazione Vino Rosa Italiano of Italian Pink Wine, and we look forward to witnessing their achievements. Especially since we’re all talking about the same thing- rosé!

Better yet, “rosa,” since, of course, it’s Italian.  


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