ROSE’ IDENTITY

“Which is your favorite wine during this event”
“I really like this rosé”

Ah, a middle way between red and white-.

NO! NO! NO!

Last time I heard such folly answer was during an interview for VINITALY 2019.

“Why rosé wine is not a middle way between red and white?”

Reading the article, “How to make rosé Wine” we have seen there are different ways to make rosé. It doesn’t mean that rosé is a middle way.

Often we are victim of prejudices, not ours, but of the others.

“Rosé Wine is a feminine wine, for the summer, perfect like aperitif”

Yes, sure! The earth is flat and the pharmacies don’t want you drink rosé because they earn more.

I don’t want to say that a good pairing is a rosé wine from Sangiovese with a Fiorentina Steak.
And with a grilled fish? No?

Ah right, we grown up thinking that red wine has to pair the meat and white wine has to pair the fish, and of course we have never wondered why.

For example, the famous pairing oysters and champagne does not seem to be one of the best. Some people prefer rosé and some even vodka. Nobody is right, but to order champagne because “it is so” is not the right philosophy to appreciate the wine world. Let’s try!

Often Rosé is considered a “by-product”. Yes, if we talk about the saignéè method we could define it in this way. And then grappa, the Italian distillate par excellence, should  be considered a by-product, only because it is obtained from the distillation of skins, and therefore from waste?

Rosé wine is a wine with its own identity. It is very difficult to obtain rosé in the cellar because it needs many attentions. The numbers of the rosé wine are increasing. The wine is becoming always more an element of conviviality, and this moment is favorable to the rosé wines. The latest data shows there is a growth in the rosé wine market. Looking at the trend, it seems the interest towards rosé wine is increasing. Other reasons to drink rosé? Here. 

I was reading an article in which the author was wondering if the rosé wine must be a wine to drink only during the summer because it will lose quality during the months.

I do not agree. Of course, the agronomic practices, the practices in the cellars, the vines  are very important in the production of rosé. Poor quality wines will have no future. The quality of the rosé instead will tend to lose over time the fruity notes in favor of the more spicy ones and the color will tend towards the coppery.

How to choose rosé of highest quality? Try them, ask your wine shop or producer for an opinion. In France, Provençal rosés tend to have a higher price if they are older. Provence is today a point of reference for the production of high-end rosé wines: in fact it represents one third of the world consumption of rosé. The great successes of Provence are due both to a long work on the denomination and above all a unified communication strategy, based on promotional campaigns that insisted on the characteristics of the product and on the terroir, as well as on the moments of consumption.

With great difficulty, we are convinced that white wine is a wine that can age and last over the years, so why not rosé?

I’m not saying you have to keep the bottle of rosé wine in the cellar for the next 10 years, but surely it’s not enough just to drink it during the summer. In Provence rosé wine is the wine of Christmas celebrations. In England is the St. Valentine’s Day. During this tasting we learnt some rosé are suitable for aging.

Have you ever tried a rosé on a pizza? Try it and let me know what you think.

Have you downolaed Simply Rosé, with fun facts, rosé history and the simply way to taste rosé? DOWNLOAD NOW and discover your favorite rosé!

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